Chocodate Unveiled Travel Retail-Exclusive Product Ranges
The Dubai-based confectionery brand launched six landmark-themed editions at the recent TFWA World Exhibition.
Updated on Sept. 28, 2026 in Middle East
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Chocodate showcased a new range of travel retail-exclusive products at the TFWA World Exhibition in Cannes. The brand introduced six regional editions featuring landmark-themed packaging to target global souvenir and gifting demand.
Why it matters
The company aims to differentiate its travel retail offerings from domestic products to drive conversion among international travelers. By utilizing destination-led branding, the brand seeks to capture the specific souvenir market at major hubs.
The new travel retail collection includes six distinct editions for the UAE, Saudi Arabia, Middle East, Europe, Americas, and Asia. Each product is available in resealable pouches and gift boxes, all featuring landmark illustrations and a passport-style seal.
The players
Chocodate
A Dubai-based confectionery brand that produces sweets combining Arabian dates, roasted almonds, and chocolate.
Notions Global
The parent organization that oversees operations for the Chocodate brand.
The details
Founded in 1992, the Dubai-based brand produces a signature confection consisting of an Arabian date, a roasted almond, and chocolate. Under the Notions Global group, the company is also implementing a Clean Label initiative to improve its ingredient profile across these new destination-specific offerings.
Timeline
The Chocodate brand originally launched in 1992.
The new products were showcased in September 2026 at the TFWA World Exhibition.
Travel Outlook
This move highlights the broader trend of major brands adopting destination-led strategies to capture the high-value souvenir and gifting market within travel retail. Such initiatives allow companies to expand their footprint as they target seasonal global tourism fluctuations.
Travelers looking for local gifts can expect to find these landmark-themed, resealable pouches and gift boxes in major international transit hubs. The destination-specific editions serve as a convenient, ready-made souvenir option for those transiting through the designated regions.
The takeaway
Destination-themed packaging helps brands stand out in the crowded airport retail environment. Travelers can leverage these specialized gift sets to find unique, localized products that are not available in standard domestic retail stores.
Further reading
For more on regional business trends, visit the Middle East section.
Source note: This article includes information reported by The Moodie Davitt Report.
Live Poll
Do you prefer buying location-specific souvenirs over standard brands while traveling?
