Iloq Launched Global Campaign With Kimi Räikkönen
The battery-free locking company has partnered with the former Formula 1 champion and his son, Robin.
Updated on Sept. 27, 2026 in Motorsports
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Iloq has kicked off a global brand campaign titled The Next Generation Is Coming, featuring Formula 1 icon Kimi Räikkönen and his karting-focused son, Robin Räikkönen. The collaboration highlights the company's battery-free digital locking and mobile access technology.
Why it matters
The campaign aims to emphasize opening opportunities for future generations, mirroring the company's core mission regarding access technology. By bridging the legacy of an F1 star with his son's emerging racing career, the brand aligns its vision with themes of evolution and potential.
Kimi Räikkönen competed in Formula 1 for two decades before his retirement in 2021. The current campaign utilizes his professional history to contrast with the rising career of his son, Robin Räikkönen.
The players
Kimi Räikkönen
He is a former Formula 1 World Champion who concluded his two-decade career in the sport in 2021.
Robin Räikkönen
He is the son of Kimi Räikkönen and is currently pursuing a career in competitive karting.
Iloq
The company is a global manufacturer of battery-free digital locking and mobile access management solutions.
The details
The marketing initiative rolls out across a variety of channels including digital out-of-home displays, social media platforms, print advertisements, online video content, and targeted industry events. The project centers on the narrative of the next generation, showcasing Iloq's proprietary battery-free digital locking and mobile access solutions.
Timeline
Kimi Räikkönen retired from Formula 1 in 2021.
The Iloq campaign was announced on September 27, 2026.
Season Trajectory
The use of an iconic racing figure in the brand's global strategy mirrors the broader shift of industrial technology firms leveraging high-performance sports to signal innovation. This campaign follows the established industry pattern of aligning precision engineering with the competitive dynamics of motorsports.
The campaign serves to increase brand awareness for Iloq’s access solutions, potentially influencing future procurement decisions for commercial or residential security systems. Readers interested in high-tech security can expect a more visible presence of the brand across global industry and digital media platforms.
The takeaway
This partnership leverages the crossover between motor racing prestige and industrial technology to capture a broader audience. Consumers should note that the focus on the next generation reflects a strategic pivot toward digital-first mobile access solutions.
Further reading
For more on the latest partnerships and industry developments, visit Motorsports.
Source note: This article includes information reported by SecurityWorldMarket.
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