Advocate Has Walked Across Canada-U.S. Border
A 73-year-old grandmother completed a 570-kilometer journey to promote stem cell donor registration.
Updated on Sept. 26, 2026 in Philanthropy
Jeana Moore has completed a 570-kilometer walking journey across the Canada-U.S. border to boost awareness for stem cell registry needs. The 73-year-old founder of the Jada Bascom foundation promotes donor sign-ups by wearing a QR code during her extensive travels.
Why it matters
The initiative seeks to address the critical need for stem cell matches after Moore's granddaughter was diagnosed with leukemia 19 years ago. A donor match eventually saved the granddaughter, Jada Bascom, using a registry source located in Germany.
Moore has walked a total of 11,000 kilometers to promote the cause, including the recent 45-day trek covering 570 kilometers. The effort has generated over 500 clicks on registry links tracked by Canadian Blood Services.
The players
Jeana Moore
A 73-year-old activist who founded the Jada Bascom foundation to advocate for stem cell registry awareness.
Jada Bascom
The granddaughter of Jeana Moore who successfully received a stem cell transplant following a diagnosis of acute myeloid leukemia.
Canadian Blood Services
The national health organization that tracks registry sign-ups resulting from the foundation's outreach links.
The details
Jeana Moore wears a QR code on her backpack and around her neck to provide passersby with immediate access to registry information. Her work supports the Jada Bascom foundation, which aims to help others find lifesaving matches similar to the one Jada received after her leukemia diagnosis.
Timeline
Jada Bascom was diagnosed with leukemia 19 years ago.
Jeana Moore crossed the Canada-U.S. border in September 2026.
Market Landscape
This grassroots advocacy effort highlights the growing reliance on international donor registries for specialized medical treatments. These private-led initiatives complement established systems like the 2003 SARS response protocols by bridging gaps in global medical cooperation.
Individuals can participate in the stem cell registry by using links provided by advocacy groups like the Jada Bascom foundation. These digital tools allow potential donors to register for global search programs without requiring local medical office visits.
The takeaway
Advocacy efforts that utilize simple technology like QR codes can effectively drive public engagement for medical registries. Readers looking to contribute can search for official national blood and stem cell registries to see if they are eligible to donate.
Further reading
Learn more about organizational efforts in Philanthropy.
