Wadhsons Signed Licensing Deal With Greg Norman
The apparel manufacturer will design and produce a new golf collection for markets in Central and South America.
Updated on Sept. 25, 2026 in Golf
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Wadhsons has secured a licensing agreement with Greg Norman to oversee the design, manufacturing, and distribution of a new golf apparel line. This collection will feature polos, outerwear, and accessories tailored for consumers across Central and South America.
Why it matters
The deal reflects a broader industry shift toward integrated supply chain management, as retailers prioritize partners capable of handling the entire product lifecycle over fragmented sourcing.
Wadhsons has doubled its annual production output, a 100% increase, since the COVID-19 pandemic began. The company brings 41 years of operational experience to this new manufacturing mandate.
The players
Wadhsons
An apparel manufacturing company founded in 1985 that specializes in integrated supply chain management and logistics.
Greg Norman
A well-known former professional golfer and entrepreneur whose personal brand covers various sports-related business ventures.
The details
Wadhsons will manage the end-to-end product lifecycle for the Greg Norman line, utilizing in-house supply chain analytics to streamline design and logistics. The partnership aims to satisfy retailer demand for comprehensive sourcing partners rather than relying on multiple external vendors.
Timeline
Wadhsons was founded in 1985.
The licensing agreement was officially announced on September 25, 2026.
Season Trajectory
The partnership marks a significant consolidation of design and logistics within the golf apparel sector. By aligning with a high-profile athlete, Wadhsons is positioning itself to capture a larger share of the professional sports merchandise market in Latin America.
Shoppers in Central and South America can expect a new range of polos, outerwear, and accessories to become available at retail partners soon. The deal effectively expands the local availability of branded professional golf apparel, streamlining the supply chain for regional distributors.
The takeaway
Retailers are increasingly favoring partnerships that offer total control over design and production to improve efficiency. This deal demonstrates how legacy manufacturing companies are evolving to meet modern logistical demands.
Further reading
For more on the latest trends in the golf industry, visit the Golf section.
Source note: This article includes information reported by The Berkshire Eagle.
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