Seven Investors Bid for Alpine Equity Stake
The 24 percent stake previously held by Otro Capital has drawn significant interest from seven potential buyers.
Updated on Sept. 25, 2026 in Motorsports
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Seven investors have submitted bids to acquire a 24 percent stake in the Alpine Formula One team. The sale follows the expiration of Renault's veto power, clearing the way for new ownership in the racing outfit.
Why it matters
The sale highlights the surging valuations of Formula One teams as former Red Bull boss Christian Horner seeks a return to the sport through an equity stake. This transition coincides with a major rebranding that will see the team become Gucci Racing Alpine in 2027.
The 24 percent stake is valued at a total team worth of €3 billion, a massive jump from the €200 million original 2023 purchase price. Former Red Bull lead Christian Horner, who won eight Drivers' titles and six Constructors' championships, is among those competing for the equity.
The players
Christian Horner
He is the former Red Bull team principal who secured eight Drivers' titles and six Constructors' championships before his departure in 2025.
Flavio Briatore
A long-time motorsports executive who confirmed the current bidding process for the Alpine stake.
Alpine
A Formula One racing team currently undergoing a ownership transition and set to rebrand in 2027.
Otro Capital
The private investment firm that acquired a 24 percent stake in Alpine in 2023 and is now looking to exit its position.
Renault
The automotive manufacturer that held veto power over Alpine's ownership changes until its mandate expired in September 2026.
The details
Otro Capital is divesting its minority holding in Alpine, with Renault choosing not to exercise its veto power over the process. Flavio Briatore confirmed the active bidding field as the team prepares to rebrand as Gucci Racing Alpine in 2027.
Timeline
Otro Capital purchased its stake in 2023.
Christian Horner was sacked by Red Bull in July 2025.
Renault's veto deadline passed in September 2026.
The team will rebrand to Gucci Racing Alpine in 2027.
Season Trajectory
This stake sale reflects the broader trend of skyrocketing F1 team valuations that has turned racing franchises into premium assets. The entry of new ownership and the 2027 Gucci rebrand will shift the team's long-term commercial profile within the paddock.
The change in ownership and eventual 2027 rebranding to Gucci Racing Alpine signals a shift in the team's commercial and aesthetic identity. Investors and fans should track how the incoming capital affects the team's operational budget and future driver development programs.
The takeaway
The move demonstrates how Formula One has evolved into a high-stakes investment vehicle for global capital. Readers should watch for how the new ownership structure influences the competitiveness of the team following the 2027 rebrand.
Further reading
For more on team developments, visit the Motorsports section.
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