Red Bull Will Sponsor Honda MotoGP Team Starting 2027
The energy drink giant will return to the Honda factory team for a two-season partnership through 2028.
Updated on Sept. 25, 2026 in Motorsports
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Red Bull has signed a deal to sponsor the Honda MotoGP factory team beginning in 2027. This move marks the brand's return to the team after a three-year hiatus following the 2023 season.
Why it matters
The partnership reflects Red Bull's continued confidence in Honda's engineering capabilities and the riding talent of Fabio Quartararo. By shifting its budget from the Tech3 team, the brand aims to bolster its presence in the factory-level competition.
Red Bull historically held a sponsorship deal worth mid-single-digit millions annually during their 2015-2023 tenure. The brand currently maintains control over 30 percent of the advertising space available on Honda's factory machinery.
The players
Red Bull
This Austrian company is a global leader in the energy drink market and a prominent financier of international motorsports teams.
Honda Racing Corporation
This is the motorsport division of the Japanese vehicle manufacturer Honda that manages its factory motorcycle racing efforts.
Fabio Quartararo
He is a professional motorcycle racer who is expected to compete for the Honda factory team in 2027.
Monster Energy
This American energy drink company serves as a major competitor to Red Bull and a primary sponsor in professional racing leagues.
Aprilia Racing
This Italian factory team competes in the MotoGP world championship and will partner with Monster starting in 2027.
The details
Red Bull spent the 2024 through 2026 seasons sponsoring the KTM customer team Tech3 before electing to return to Honda. Meanwhile, Yamaha continues to seek a new title sponsor after failing to secure Red Bull, and Monster Energy is set to move to Aprilia Racing in 2027.
Timeline
2015-2023: Red Bull sponsored the Honda MotoGP factory team.
2024-2026: Red Bull sponsored the KTM customer team Tech3.
2026: Aprilia reached a title sponsorship agreement with Monster.
2027: Monster begins its new title sponsorship with Aprilia.
2027-2028: Red Bull will sponsor the Honda MotoGP factory team.
Season Trajectory
This partnership marks a significant consolidation of resources as teams finalize their commercial lineups before the 2027 season. The move underscores the intense competition for high-value branding space as manufacturers look to pair factory efforts with elite title sponsors.
The move secures Red Bull's branding on Honda's factory bikes and reinforces the factory's commitment to rider Fabio Quartararo. This sponsorship structure sets the stage for potential rookie placements at satellite teams like LCR-Honda, including riders like David Alonso.
The takeaway
Sponsorship realignments at this level often serve as a bellwether for the financial health and competitive aspirations of factory teams. Fans should monitor how these branding shifts influence team budgets and development speed in the coming seasons.
Further reading
For more on the current landscape of the grid, visit Motorsports.
Source note: This article includes information reported by GPone.
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