Mattoni 1873 Will Distribute Almdudler Starting in 2027
The beverage group will manage the production and distribution of the Austrian herbal soda in three Central European markets.
Updated on Sept. 25, 2026 in Tea
Live Poll
Do you prefer having more imported beverage brands available in local grocery stores?
Beginning 1 January 2027, Mattoni 1873 will handle the production and distribution of the Austrian soda Almdudler in Czechia, Slovakia, and Hungary. This partnership intends to expand the reach of the herb-based beverage brand across these neighboring countries.
Why it matters
The deal aims to broaden the market footprint of the Austrian soda brand through Mattoni 1873's existing distribution network. It also marks a significant shift in the production and supply logistics for the drink across the region.
The Almdudler soda recipe is characterized by a blend of extracts from 32 different Alpine herbs. The products will be made available to consumers in returnable glass bottles, PET bottles, and cans.
The players
Mattoni 1873
This major beverage group manages international licenses for global brands including PepsiCo, Schweppes, and Dr Pepper.
Almdudler
Founded by Erwin Klein, this Austrian beverage company is known for its signature soda blend featuring 32 Alpine herbs.
Erwin Klein
He was the original creator and founder of the Almdudler beverage brand in 1957.
The details
Mattoni 1873 will take over operations from existing distributors, who are contracted to maintain current supply chains until the end of 2026. Packaging for the product will incorporate local deposit-return systems in Slovakia and Hungary to comply with regional sustainability standards.
Timeline
1957 marks the year Erwin Klein founded Almdudler.
31 December 2026 is when the current distribution contracts conclude.
1 January 2027 is the date Mattoni 1873 begins production and distribution.
Culture Shift
This partnership continues the established strategy of the historical licensing model of Mattoni 1873 in the beverage sector. It follows the pattern set by the company's management of international brands like PepsiCo and Mountain Dew to expand regional availability.
Consumers in Czechia, Slovakia, and Hungary will see a change in their local distribution network starting in 2027. Shoppers in Slovakia and Hungary can specifically expect the use of deposit-return systems for the new packaging of these products.
The takeaway
Customers should note that current distribution channels will remain active for the next several months until the transition takes place. This move ensures the continued availability of the traditional Alpine herbal soda through a major regional distributor.
Further reading
For more information on the evolving beverage landscape, visit the Tea section.
Source note: This article includes information reported by Esmmagazine.
Live Poll
Do you prefer having more imported beverage brands available in local grocery stores?
