House of Isis Expanded Retail Footprint Internationally
The hair care brand has broadened its reach into Nottingham, England, and added three retail partners in Bermuda.
Updated on Sept. 25, 2026 in Openings & Closings
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House of Isis has officially expanded its international retail operations by launching in Nottingham, England, while increasing its presence in Bermuda. The company now distributes its hair care line through local outlets in both regions to meet growing consumer demand.
Why it matters
The company is scaling its logistics and market reach after recently relocating its primary warehouse to Orlando to improve operational efficiency. This move reflects a broader effort to capitalize on international demand through strategic retail partnerships and social media-driven marketing.
The brand manages a portfolio of 22 distinct products and is actively pursuing a $450,000 funding target to fuel future growth. These items are now available at four new international retail sites across Nottingham and Bermuda.
The players
House of Isis
This hair care business manufactures and sells products including shampoos, conditioners, and scalp care items.
Isis Benjamin
She is one of the co-founders who moved from Bermuda to the United States in 2006 to help establish the brand.
Gina Spence
A co-founder who earned her cosmetology licence in 2008 and helped build the business from its early salon origins.
The details
House of Isis offers a range of hair care essentials including shampoos, conditioners, scalp mists, and accessories like bonnets. The business utilizes a bootstrapping model and relies on TikTok to drive brand visibility and sales performance.
Timeline
May 2026: The company relocated its primary warehouse from Port St Lucie to Orlando.
August 2026: Sales officially commenced at the DLux retail location in Bermuda.
September 2026: The brand reported significant growth in its Bermudian retail product distribution.
Market Landscape
The company's reliance on TikTok and grassroots expansion follows the pattern set by independent brands disrupting legacy hair care retail channels. This movement highlights the increasing competition among small-scale producers vying for shelf space against established national conglomerates.
Customers in Nottingham and Bermuda can now purchase the brand's 22-item hair care line directly at local barbershops and pharmacies rather than relying on online orders. These retail partnerships provide more immediate product availability for international shoppers.
The takeaway
The brand's move to a larger logistics hub in Orlando positions it to handle the increased operational demands of its recent international expansion. This strategy demonstrates how small businesses can successfully scale by balancing localized retail partnerships with digital marketing outreach.
Further reading
Learn more about local and global commerce trends in our Openings & Closings section.
Source note: This article includes information reported by The Royal Gazette.
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