Diet Coke Launched Interactive BookMarks Map
The campaign features crowdsourced reading spots across the UK and Ireland to encourage readers to romanticize their downtime.
Updated on Sept. 25, 2026 in Books
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Diet Coke has launched an interactive map titled BookMarks, which allows users to share and claim specific geographic locations for reading. Over 100 readers across the UK and Ireland have contributed personal spots to the project, linking individual book tastes with local scenery.
Why it matters
The initiative seeks to help readers romanticize their downtime by connecting their literary preferences with physical environments. It taps into growing trends of readers using social media to discover new books and seeking out genre-specific backdrops for their reading habits.
A survey indicated that 43% of respondents prefer crime thrillers as their genre of choice, while 57% expressed interest in trying genre-specific reading locations. Additionally, 22% of readers reported being inspired by a location to try new genres.
The players
Diet Coke
This global beverage brand is the primary sponsor and organizer of the BookMarks initiative.
Elizabeth Day
She is an author and journalist who identified Vauxhall Park in London as a recommended reading spot.
Jack Edwards
He is a content creator and book advocate who pinpointed Place Green in Durham as a key location for readers.
The details
Readers can explore the map to see curated suggestions, such as Kinnegar Beach in Donegal for thrillers or Valentia Island for romance novels. Influencers like Elizabeth Day and Jack Edwards have contributed their own favorite reading sites, including Vauxhall Park in London and Place Green in Durham.
Timeline
The BookMarks interactive map officially launched on September 25, 2026.
Data regarding reader habits reflects trends from the past year.
Industry Dynamics
This story follows a pattern set by the BookTok social media reading trend, which has significantly altered how younger demographics discover and engage with literature. The campaign reflects a broader shift where brands leverage digital community influence to gamify physical leisure activities.
Readers can use the interactive map to find new locations for their next book or contribute their own favorite reading spots. The service is available to anyone in the UK and Ireland interested in aligning their genre preferences with specific local environments.
The takeaway
The map provides a structured way for readers to enhance their leisure time by choosing environments that match the mood of their current book. Readers looking to adopt this habit can start by pairing specific genres, like romance or thrillers, with local settings that offer the right atmosphere.
Further reading
Discover more about how digital trends influence modern reading culture in our Books section.
Source note: This article includes information reported by Checkout.
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