Bunjang Launched Official Store on Carousell Singapore
The platform now offers K-pop merchandise and other items to local buyers in Singapore.
Updated on Sept. 25, 2026 in Couponing
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Bunjang has officially launched a dedicated storefront on Carousell Singapore, expanding access for international shoppers. This move follows a period of strong growth for the marketplace in the region.
Why it matters
Singapore currently serves as Bunjang's top-performing market in Southeast Asia. The new store aims to streamline the cross-border shopping experience for local users seeking goods from Korea.
K-pop merchandise accounts for 49.5% of GMV and 62.3% of total orders in the region. Bunjang currently supports over 10 million monthly active users globally.
The players
Bunjang
Bunjang is a prominent Korean online marketplace platform that facilitates the buying and selling of new and secondhand goods.
Carousell
Carousell is a multi-category classifieds marketplace platform popular across Southeast Asia for consumer-to-consumer transactions.
The details
The new Carousell store features the Official Store badge and allows users to pay using local methods like PayNow, DBS PayLah!, and credit or debit cards. All listed products are priced in Singapore dollars and undergo inspections before shipping from Korea.
Timeline
H1 2026: Cross-border GMV to Singapore increased by 43%.
August 2026: The Bunjang Global platform underwent a system upgrade.
September 25, 2026: The official Bunjang store launched on Carousell Singapore.
Culture Shift
The global popularity of K-pop has created a massive, decentralized secondary market for merchandise. By formalizing this trade, Bunjang is shifting from a domestic service to a global hub for pop-culture collectibles.
Shoppers in Singapore can now purchase items directly from Korea using local payment methods, avoiding the complexity of international currency conversion. Orders will be inspected and consolidated before shipment to ensure a safer purchasing experience.
The takeaway
International shoppers benefit from integrated platforms that handle the logistics of inspection and local payment. Users should monitor the store regularly as new inventory is added to the official catalog.
Further reading
Explore more shopping strategies and trends on the Couponing section.
Source note: This article includes information reported by Retail Asia.
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