Trustpilot Launched New AI-Driven Business Tools
The platform has introduced dedicated review pages and search insights to improve visibility in AI systems.
Updated on Sept. 24, 2026 in Artificial Intelligence
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Trustpilot has launched new AI-driven tools, including dedicated Product Review Pages and an AI Search Market Insights feature. These updates aim to enhance business visibility by providing structured data for AI systems like ChatGPT and Gemini.
Why it matters
As AI models increasingly influence consumer behavior, they prioritize structured information that mimics the decision-making process of shoppers. Businesses using these new tools gain a competitive advantage by ensuring their data is accurately surfaced in AI-generated answers.
Businesses utilizing dedicated Product Review Pages see a 12 percentage point increase in brand citation visibility compared to those relying solely on company profiles. The platform has also launched a beta version of its own AI tool.
The players
Trustpilot
Trustpilot is a digital platform that hosts consumer reviews of businesses worldwide to build trust and transparency.
The details
Trustpilot is currently the most frequently cited review website across major AI platforms, including Perplexity, Google AI Mode, ChatGPT, and Gemini. The new AI Search Market Insights tool allows companies to track how often their brand appears in AI-generated responses relative to their direct competitors.
Timeline
Trustpilot launched the new AI-driven features on September 24, 2026.
The Tech Race
This development marks a shift in how review platforms position themselves within the ecosystem of LLM search engines. By providing highly structured review data, Trustpilot is effectively replacing static web indexing with machine-readable content tailored for AI-driven discovery.
Business owners and marketers will now have more granular control over how their brands appear when consumers ask AI agents for purchase recommendations. This transition may simplify the process of researching products, as AI answers will likely feature more verified and structured consumer feedback.
The takeaway
Businesses should focus on creating structured review content to ensure they remain relevant in an AI-dominated search environment. Maintaining a presence on platforms that feed data directly to LLMs is increasingly critical for sustaining brand visibility.
Further reading
Learn more about the evolving landscape of Artificial Intelligence.
Source note: This article includes information reported by Edinburgh Evening News.
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