Honda and Onitsuka Tiger Unveiled Concept Bike
The brands have debuted the Onitsuka Tiger Honda Mid Sports Concept featuring signature design elements.
Updated on Sept. 24, 2026 in Motocycles
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Honda and Onitsuka Tiger have announced a new partnership that includes the debut of a concept motorcycle. The new bike draws inspiration from the iconic Mexico 66 sneaker design.
Why it matters
The collaboration highlights a shared commitment between the two companies to manufacturing excellence and advanced technology. This partnership blends automotive engineering with fashion to reach new consumer audiences.
The concept bike features a distinct Tiger Yellow paint scheme and is equipped with an Akrapovic exhaust system and Brembo brakes. These high-performance components are paired with design cues borrowed from Onitsuka Tiger Mexico 66 footwear.
The players
Honda
Honda is a global manufacturer of automobiles, motorcycles, and power equipment known for its advanced engine technologies.
Onitsuka Tiger
Onitsuka Tiger is a Japanese fashion brand recognized for its heritage athletic footwear, including the classic Mexico 66 model.
The details
The motorcycle incorporates various design motifs from the footwear brand, while the wider collaboration sees Honda branding integrated into apparel. Models were spotted wearing clothing featuring the Honda wordmark and the brand's iconic wing logo during the presentation.
Timeline
The collaboration was officially announced on September 24, 2026.
Onitsuka Tiger apparel featuring Honda branding is scheduled for the Spring 2027 Milan Fashion Week.
Roadmap
This partnership reflects a growing trend of cross-industry collaborations where automotive manufacturers align with lifestyle brands to enhance brand relevance. By merging industrial design with fashion, automakers are expanding their reach beyond traditional mobility consumers.
While the concept motorcycle is not currently slated for mass-market production, the branding collaboration will lead to new apparel options available by next spring. Enthusiasts should look for the co-branded clothing lines at major fashion events as the primary consumer output of this deal.
The takeaway
This partnership highlights how established manufacturing brands are increasingly using fashion collaborations to test new design languages. Consumers can expect more creative integration between automotive and lifestyle sectors as brands seek to broaden their cultural appeal.
Further reading
Explore more developments in the Motocycles sector.
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