Super Technologies Joined Atlantic Council Partnership
The entertainment-tech firm has become a founding partner of the Atlantic Council's new Power of Sports Center.
Updated on Sept. 23, 2026 in Business Strategy
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Super Technologies has announced a strategic partnership with the Atlantic Council. The company will now serve as a founding partner for the Council's recently launched Power of Sports Center platform.
Why it matters
This move reflects the firm's ongoing transition into a global technology and entertainment powerhouse. It also highlights the growing influence of sports as a key vehicle for international diplomacy and engagement.
Super Technologies currently employs over 5,300 people across operations in Europe and Latin America. The firm recently finalized a €1.3 billion refinancing agreement in 2025.
The players
Super Technologies
This international entertainment-technology company operates with a workforce of over 5,300 employees.
Atlantic Council
This nonpartisan organization promotes constructive U.S. leadership and engagement in international affairs.
Blackstone
This global alternative asset management firm has previously provided strategic capital to Super Technologies.
HPS Investment Partners
This global credit investment firm participated in the company's 2025 refinancing agreement.
The details
Super Technologies will leverage its expertise in sport, technology, and investment to shape the agenda of the new Atlantic Council initiative. The company operates in markets including Brazil, Greece, Poland, and Romania.
Timeline
Super Technologies was founded in 2008.
Blackstone made a €175 million investment in 2019.
The firm completed a €1.3 billion refinancing agreement in 2025.
The partnership was announced on September 23, 2026.
Market Landscape
The firm's participation in the Power of Sports Center follows the structural precedent set by the Atlantic Council's Power of Sports Center. By joining as a founding partner, Super Technologies aligns its commercial interests with broader geopolitical engagement trends.
This partnership signifies a shift in the corporate focus of Super Technologies toward international institutional engagement. While it does not immediately change retail pricing, it indicates the company is prioritizing global influence and strategic networking.
The takeaway
The move demonstrates how technology firms are increasingly embedding themselves into high-level policy discussions through sports-related initiatives. Such partnerships often serve as a catalyst for future expansion into international markets.
Further reading
For more on corporate developments, read our Business Strategy section.
More information
For more details on the company, visit the Super Technologies corporate information portal.
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