Philippe Veys Will Lead Herburg Roses and Nini
Philippe Veys will become the new managing director of the flower businesses on January 1, 2027.
Updated on Sept. 23, 2026 in People
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Philippe Veys has been appointed as the managing director of Herburg Roses and Nini, effective January 1, 2027. This leadership transition follows the strategic partnership formed with the Dutch Flower Group in 2023.
Why it matters
The appointment serves to ensure the long-term operational continuity of the flower farms as they move into a new chapter of leadership. This change marks the culmination of a phased transition plan established following the company's initial acquisition of a stake in the business.
Founded in 1974, the business expanded its cultivation footprint to Ethiopia in 2006 and Kenya in 2021. The firm currently operates under a partnership structure established when the Dutch Flower Group acquired a stake on January 1, 2023.
The players
Philippe Veys
He is the incoming managing director tasked with leading the operations of Herburg Roses and Nini.
Marco van der Burg
He is a current board member who will step down from his position on January 1, 2027.
Dutch Flower Group
This organization is a major player in the global floral trade that acquired a stake in the business in 2023.
Jan van der Burg
He founded the business in 1974 in Berkel en Rodenrijs.
The details
The transition replaces outgoing board member Marco van der Burg, who has worked closely with Veys for years to prepare for this shift. The business maintains a significant international cultivation presence that grew significantly over the last two decades.
Timeline
Jan van der Burg founded the business in 1974.
Dutch Flower Group acquired a stake in the business on 1 January 2023.
Philippe Veys becomes managing director on 1 January 2027.
Market Landscape
This transition highlights the ongoing consolidation within the international floral production industry as family-founded businesses integrate into larger corporate groups. The move aligns the firm's leadership structure with its expanded global supply chain and long-term partnership with the Dutch Flower Group.
The leadership change is designed to maintain the consistent quality and supply chain reliability that retail customers expect from the farms. Consumers and wholesale partners should anticipate continued operations in Ethiopia and Kenya under the new management team.
The takeaway
Phased leadership transitions help family-founded companies maintain legacy operations while modernizing their management structures. Succession planning remains critical for firms navigating the transition from private ownership to broader corporate partnerships.
What happens next
Philippe Veys will formally assume the role of managing director on 1 January 2027.
Further reading
For more insights on executive changes, visit our People section.
More information
For more details on the corporate partnership, visit the Dutch Flower Group website.
Source note: This article includes information reported by Floraldaily.
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