Nexxen Launched New Media Education Module
The company released its latest training module to enhance data literacy for brands and media buyers.
Updated on Sept. 23, 2026 in Distance Learning
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Nexxen introduced a new education module titled Data for the Converged Media World to help industry teams navigate linear, streaming, and digital video planning. The initiative aims to improve campaign performance through professional data education.
Why it matters
Marketing teams require advanced tools to plan campaigns holistically across fragmented media channels. This module addresses the need for better data literacy to drive stronger outcomes in converged media environments.
The Nexxen U program has achieved course completion rates 25% higher than industry benchmarks. Additionally, the initiative has previously secured two Convergent TV Awards.
The players
Nexxen
Nexxen is a technology company that provides software and services to support the converged advertising ecosystem.
Tastemade
Tastemade is a digital media company that produces content focused on food, travel, and lifestyle programming.
Omnicom Media
Omnicom Media is a global media agency network that provides strategic planning and buying services to brands.
A+E
A+E is a media and entertainment company known for operating various television networks and digital platforms.
The details
The curriculum provides expert-led sessions featuring leaders from Tastemade, Omnicom Media, and A+E to teach data concepts. Students receive training on how to plan and execute strategies across converged linear, connected TV, and digital video.
Timeline
The Nexxen U educational initiative launched in January 2025.
Nexxen U was shortlisted for the Digiday Content Marketing Awards in 2026.
The Data for the Converged Media World module launched on September 23, 2026.
Culture Shift
This module reflects a broader industry shift toward the rise of converged media planning requirements. It mirrors the trend of organizations investing in proprietary education to bridge the skills gap in fragmented digital environments.
Media buyers and brand teams can now access specific training to refine their approach to multi-channel campaigns. The module helps professionals optimize daily planning routines across linear and digital video formats.
The takeaway
Building data literacy in converged media is becoming a standard expectation for effective brand campaign management. Professionals should focus on mastering integrated planning tools to stay competitive in the evolving digital video landscape.
Further reading
For more on industry-led professional development, visit the Distance Learning section.
Source note: This article includes information reported by Exchangewire.
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