Karrot Entertainment Launched Karrot Kids Division
The production studio established a new division to manage intellectual property and original brand partnerships.
Updated on Sept. 23, 2026 in Children’s Music
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Karrot Entertainment has launched a commercial division titled Karrot Kids to manage strategy across television, digital platforms, and consumer products. The new arm will focus on building long-term brand partnerships and content distribution for company-owned properties.
Why it matters
The creation of this division allows the studio to take direct control over its intellectual property lifecycle, ranging from initial production to global licensing and retail distribution. This strategy aims to maximize the commercial footprint of its preschool content by integrating brand development with media output.
The inaugural MaeBee project features 52 episodes with 7-minute runtimes. The series is currently supported by broadcast commissions from CBeebies, France Télévisions, and RTÉ, with additional rights acquired by ABC in Australia.
The players
Karrot Entertainment
This production studio is a content developer that has now expanded its operational scope to include commercial rights management.
Ladybird
A well-known publisher that currently holds the global publishing rights for the MaeBee property.
Kavaleer Productions
An animation studio that is serving as the lead production partner for the upcoming MaeBee series.
The details
Karrot Kids will serve as both the owner and creator of intellectual property, managing a comprehensive strategy that includes licensing, publishing, and digital media. The division is debuting its operations with MaeBee, a co-viewing comedy featuring a gnome named Mae and her brother Bee that is produced in partnership with Kavaleer Productions.
Timeline
Fall 2026: The MaeBee series is expected to debut on CBeebies and BBC iPlayer.
Industry Dynamics
The launch of Karrot Kids follows a trend where animation studios increasingly internalize merchandising and distribution to retain higher equity in their children's brands. This move mirrors the shift toward studio-led direct IP commercialization, where production houses consolidate content rights and consumer products under one roof.
Viewers can expect to access the new MaeBee series starting this fall on CBeebies and BBC iPlayer in the UK. The series will also be distributed across non-English territories through France TV Distribution, ensuring international availability for the new content.
The takeaway
Studios are increasingly moving away from third-party licensing models to capture the full value of their preschool intellectual property. Consumers should anticipate more integrated brand experiences as production companies like Karrot Entertainment streamline their output.
Further reading
Learn more about the latest developments in Children’s Music.
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