GMNSM Secured $2 Million for International Expansion
The fitness firm plans to open new academies in Riyadh and Monaco following its latest investment round.
Updated on Sept. 23, 2026 in Fitness
Live Poll
Do you trust private organizations to successfully oversee the education and development of children?
Dubai-based GMNSM has raised $2 million in funding from VEYRA Capital and a private investor to grow its global footprint. The network, which currently operates 11 academies, intends to use the capital to launch new locations in Riyadh and Monaco.
Why it matters
This investment allows the firm to scale its model of combining physical training with soft skills instruction. The expansion marks a strategic push to take its established operations in the UAE, Qatar, and Cyprus into broader international markets.
The firm operates 11 academies serving over 700 students with a curriculum that includes Brazilian Jiu-Jitsu, judo, and gymnastics. Each session balances one hour of physical training with 30 minutes of dedicated soft skills instruction.
The players
GMNSM
This Dubai-based firm operates a network of fitness academies that integrate physical training with soft skills development.
VEYRA Capital
This investment firm acted as a primary contributor to the latest funding round for the fitness network.
The details
GMNSM utilizes the Allim AI platform to audit lessons and ensure coaching standards are maintained across all locations. Currently employing 40 people, the company aims to grow its workforce to 60 employees by the end of 2026.
Timeline
GMNSM was founded in 2022.
Saudi Arabia reported physical activity statistics in 2025.
The firm plans to increase its workforce to 60 employees by the end of 2026.
The Big Picture
The expansion into Riyadh aligns with regional data noting a 59.1 percent physical activity rate among Saudi adults, far exceeding the 19 percent rate seen in children. This initiative seeks to bridge the gap toward meeting the global recommendation of 150 minutes of weekly activity.
Students at future Riyadh and Monaco academies can expect access to a structured curriculum that combines athletic training with professional soft skills. This model provides participants with a standardized experience supported by AI-driven coaching audits.
The takeaway
The use of an AI platform to standardize coaching performance highlights a growing trend of integrating technology into boutique fitness instruction. This approach allows smaller firms to maintain uniform quality as they scale operations across different countries.
Further reading
Learn more about the evolving landscape of Fitness.
Source note: This article includes information reported by Arab News.
Live Poll
Do you trust private organizations to successfully oversee the education and development of children?
