Generation Research Merged With Beauté Research
The two market research firms have combined to create a unified platform for global prestige beauty data.
Updated on Sept. 23, 2026 in Shopping — General
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Generation Research and Beauté Research have announced a merger to form a unified global platform for prestige beauty market data. This partnership combines Sweden-based travel retail research with regional beauty market intelligence to enhance strategic decision-making for global brands.
Why it matters
The integration aims to provide a broader, more comprehensive view of prestige beauty markets by merging travel retail expertise with domestic market knowledge. This consolidation helps brands navigate complex consumer trends across both travel and domestic retail landscapes.
Generation Research brings over 40 years of specialized expertise in the travel retail sector to the new partnership. The combined entity covers prestige beauty, cosmetics, spirits, wine, tobacco, fashion, and electronics.
The players
Generation Research
This is a Sweden-based market research firm with four decades of experience focusing on the travel retail industry.
Beauté Research
This company provides specialized market intelligence with a primary research focus on beauty market trends across Asia.
The details
The collaboration integrates the geographic reach and specific data capabilities of both firms, focusing on prestige beauty sectors globally. By linking Generation Research's travel retail background with Beauté Research's expertise in regional markets like Asia and India, the firm aims to improve data coverage.
Timeline
The merger between the two companies was formally announced on September 23, 2026.
Culture Shift
This merger follows the ongoing consolidation of retail intelligence services seen across the global market. It reflects a broader shift toward centralized, data-driven insights as brands increasingly require unified visibility into both travel and domestic consumer behavior.
For brands and retailers, this merger means access to more cohesive data sets that can better inform local inventory and marketing strategies. Consumers may ultimately see more targeted product offerings as global brands use these unified insights to adjust to domestic preferences in markets like India.
The takeaway
Companies are increasingly prioritizing global data integration to stay competitive in the fast-moving beauty and travel retail sectors. For stakeholders, this consolidation represents a shift toward more holistic, cross-channel analytics in strategic planning.
Further reading
Learn more about the latest trends in the retail industry in our Shopping — General section.
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