BlueCat Channel Deals Recorded Significant EMEA Growth
The company marked the second year of its partner programme with a 77% surge in European channel deals.
Updated on Sept. 23, 2026 in Remote Work
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BlueCat recorded 77% growth in channel deals within the EMEA region as it entered the second year of its BlueCatalyst partner programme. Global channel transactions also increased by 44% during the same period.
Why it matters
The company is transitioning its structure to a single-tier model to better support client demand for central network visibility. This shift addresses scalability limitations in the current professional services delivery model.
BlueCat currently supports approximately 300 active channel partners globally, with 150 partners operating in Europe. Between 85% and 90% of the company's European business is conducted through these partnerships.
The players
BlueCat
This is a network management company that provides visibility tools and infrastructure support for enterprise clients.
Microsoft Azure
This is a cloud computing platform operated by Microsoft that currently hosts transactable BlueCat technology.
The details
BlueCat is introducing a new services certification to enable partners to lead technology implementations. The firm intends to expand its reach by adding AWS marketplaces to its existing Microsoft Azure transaction capabilities.
Timeline
August 2025: The BlueCatalyst partner programme was officially launched.
September 23, 2026: BlueCat reported its recent growth figures and entered the second year of the programme.
Market Landscape
BlueCat is expanding its partner ecosystem by integrating with major cloud platforms like Microsoft Azure. This follows the broader industry trend of vendors leveraging cloud marketplace infrastructure to scale global technology sales.
Clients can expect increased access to partner-led implementations as BlueCat rolls out new services certifications. This transition aims to improve the speed and quality of technology deployments for end users.
The takeaway
The move toward a single-tier partner model suggests that vendor-partner relationships are evolving toward more direct, high-value technical support. Organizations should prepare for improved integration services as more firms shift to partner-led delivery.
Further reading
Learn more about the infrastructure supporting distributed teams in our Remote Work section.
Source note: This article includes information reported by IT Europa.
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