Apple Added Video Content to Podcast Subscriptions
The company has expanded its subscription service to support video content for listeners in over 170 countries.
Updated on Sept. 23, 2026 in Media
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Apple has integrated video support into its Apple Podcasts Subscriptions platform, allowing creators to offer video content alongside existing audio features. The update builds on the company's recent introduction of an HLS-based video podcast experience.
Why it matters
The move aligns Apple's platform with a broader industry shift toward video-first podcasting. By integrating video into its existing subscription architecture, Apple aims to keep creators within its ecosystem while meeting changing consumer preferences.
Paid podcast subscriptions are now available across 170 countries worldwide. This expansion incorporates new video support into the existing framework that already facilitates ad-free audio, bonus episodes, and early access.
The players
Apple
Apple is a global technology company that designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories while providing various digital services.
The details
Creators can now distribute video content using the existing Apple Podcasts Subscriptions system, with integration managed through hosting providers. This addition complements other recent platform enhancements, including read-along transcripts, chapters, and embedded media links.
Timeline
Apple launched the Apple Podcasts Subscriptions service in 2021.
Apple introduced an HLS-based video podcast experience earlier in 2026.
Apple announced the addition of video support on September 23, 2026.
Further details regarding video integration are expected in the coming months.
Market Landscape
This integration signals Apple's effort to remain competitive as the podcast market increasingly shifts toward video formats. By evolving Apple Podcasts Subscriptions, the company is positioning itself to capture audience attention against rivals already offering hybrid video-audio content.
Subscribers will be able to access video content through the same Apple Podcasts interface they currently use for audio. This change streamlines the viewing experience, eliminating the need to toggle between different platforms for video and audio podcast versions.
The takeaway
The addition of video confirms that podcasts are no longer purely auditory experiences for top-tier creators. Users should look for video-enabled badges on their favorite shows as more creators begin to roll out visual content.
What happens next
Apple will provide additional information regarding the technical integration of video content in the coming months.
Further reading
Learn more about the evolving landscape of digital content distribution in the Media section.
Live Poll
Are you willing to pay for exclusive video content through individual podcast creator subscriptions?
