Al-Futtaim Selected Juspay as Payment Partner
The conglomerate will integrate Juspay's orchestration stack across 50 brands in 12 global markets.
Updated on Sept. 23, 2026 in Financial Services
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Al-Futtaim has tapped payment infrastructure provider Juspay to unify its transaction operations. The partnership aims to simplify customer payment experiences across 50 of the conglomerate's brands.
Why it matters
The collaboration seeks to centralize payment operations and fraud management across diverse geographies and businesses. By consolidating these functions, the companies intend to create a seamless transaction environment for international customers.
Juspay processes over 350 million daily transactions and manages an annualised total payment volume exceeding $1 trillion. Al-Futtaim oversees a portfolio of 200 brands while employing more than 40,000 people globally.
The players
Al-Futtaim
Al-Futtaim is a prominent Dubai-based conglomerate that operates hundreds of brands across sectors including automotive, retail, and real estate.
Juspay
Juspay is a financial technology firm that provides payment orchestration and infrastructure services to global businesses.
The details
The rollout utilizes a multi-hierarchical model that allows for central corporate controls alongside specific local configurations. Juspay will implement its Breeze checkout stack and specialized fraud management tools to modernize the conglomerate's payment operations.
Timeline
The first brand is scheduled to launch the new payment layer in September 2026.
Market Landscape
This partnership follows the broader industry trend of large-scale conglomerates replacing fragmented legacy systems with unified orchestration layers to improve cross-market transaction efficiency. The move positions Al-Futtaim to better manage its expansive global footprint by leveraging centralized fintech tools against localized operational challenges.
Customers across the 12 covered markets can expect a simplified and unified checkout experience when transacting with participating brands. The integration is designed to enhance security and consistency for shoppers, regardless of which Al-Futtaim brand they choose.
The takeaway
Large retail groups are increasingly looking to consolidate their disparate digital payment stacks to improve operational visibility. This shift suggests that future agentic commerce will rely heavily on centralized orchestration layers to manage complex cross-border transactions.
What happens next
The initial rollout of the payment orchestration platform is set for the first Al-Futtaim brand in September 2026.
Further reading
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