Zambia Tourism Agency Won Top Award at Sanganai Expo
The agency secured the Best International Exhibitor title at the 19th annual tourism event in Zimbabwe.
Updated on Sept. 22, 2026 in Africa
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The Zambia Tourism Agency earned the Best International Exhibitor Award at the 2026 Sanganai/Hlanganani Tourism Expo held in Masvingo, Zimbabwe. The recognition highlights the agency's success in showcasing and promoting national tourism offerings through a public-private collaboration.
Why it matters
This award underscores the efficacy of regional collaborative strategies in marketing tourism products on an international stage. It acknowledges excellence in exhibition performance and the promotion of destination assets.
The 19th edition of the Sanganai/Hlanganani Dzimbahwe Tourism Expo served as the host event for the international awards. The recognition reflects the combined presentation efforts of the Zambian government and its private sector partners.
The players
Zambia Tourism Agency
This is the national organization responsible for the development and marketing of tourism products and services in Zambia.
Zimbabwe Tourism Authority
This is the statutory body mandated to promote Zimbabwe as a premier tourist destination and manage national tourism events.
Mpumalanga Tourism and Parks Agency
This South African provincial agency manages protected areas and promotes tourism within the Mpumalanga region.
The details
The Zambia Tourism Agency outshone regional competitors to secure the top exhibition honor during the event in Masvingo. The expo serves as a critical platform for regional tourism authorities to present their destination marketing strategies to an international audience.
Timeline
The 19th Sanganai/Hlanganani Tourism Expo occurred in September 2026 in Masvingo.
The Zambia Travel Expo 2027 is scheduled for May 6 to May 8, 2027.
Travel Outlook
The recognition aligns with the 19th edition of the Sanganai/Hlanganani Dzimbahwe Tourism Expo, reflecting a long-term trend of regional tourism integration. These trade events act as barometers for seasonal tourism health across the southern African circuit.
Travelers interested in regional tours should look for increased promotional offerings resulting from these successful agency collaborations. The synergy between Zambia and Zimbabwe remains a key logistical factor for visitors exploring shared heritage sites like Victoria Falls.
The takeaway
The success of the Zambia Tourism Agency demonstrates the high value placed on collaborative destination marketing within the African tourism sector. Travelers can benefit from these refined promotional efforts, which often lead to better-packaged cross-border holiday itineraries.
What happens next
The Zambia Travel Expo 2027 is set to take place from May 6 to May 8, 2027, with intentions to invite the Zimbabwe Tourism Authority to participate.
Further reading
Learn more about the latest developments across the Africa tourism sector.
Source note: This article includes information reported by Masvingomirror.
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