Thompson Spencer Will Launch Burpee Challenge
The advertising firm will perform fitness challenges to raise funds for cancer rehabilitation starting October 5.
Updated on Sept. 22, 2026 in Philanthropy
Agency Thompson Spencer will hold the Move Over Cancer Burpee Challenge from October 5 to October 11. Employees will perform one burpee for every $1 donated to the Cancer Rehabilitation Foundation to help survivors rebuild their strength.
Why it matters
This initiative provides essential funding for specialized rehabilitation services that help patients recover their physical health and confidence after finishing cancer treatment. The effort is supported by industry partners who have already contributed over $2 million in advertising value.
Partners have donated over $2 million in advertising rate card value to support the initiative. For every $1 contributed to the cause, Thompson Spencer employees commit to performing one burpee.
The players
Thompson Spencer
This agency operates offices in Auckland, Wellington, Sydney, and Melbourne.
Cancer Rehabilitation Foundation
This organization provides services that help cancer survivors regain strength and confidence.
Wendy Thompson
She is a key leader at Thompson Spencer whose daughter is a cancer survivor.
The details
Industry partners and agencies are invited to join the event or contribute funds directly through the official website. The proceeds specifically target rehabilitation programs designed to assist cancer survivors in their post-treatment recovery.
Timeline
The Move Over Cancer Burpee Challenge will take place from October 5 to October 11.
Wendy Thompson's daughter received a cancer diagnosis last winter.
The daughter completed her cancer treatment in February.
Market Landscape
This initiative follows the corporate social responsibility philanthropic model by leveraging professional industry networks to amplify charitable fundraising goals. It positions the agency as a leader in community-focused engagement within the competitive advertising sector.
Supporters and potential donors can participate by joining a team or making a direct financial contribution to the foundation. These funds provide the practical resources needed to support rehabilitation services for cancer survivors in the community.
The takeaway
The challenge highlights the growing intersection of workplace wellness activities and large-scale corporate fundraising. Readers can implement similar model-based charity efforts by linking physical activity milestones to corporate matching or individual donation drives.
Further reading
For more on industry-led charitable efforts, visit our Philanthropy section.
More information
To donate or join a team, visit the Move Over Cancer donation page.
Source note: This article includes information reported by Mumbrella.
