Taiwan Launched Tourism Campaign in Singapore
The campaign uses local art to promote travel themes and rewards past visitors with potential flight prizes.
Updated on Sept. 22, 2026 in Asia
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The Taiwan Tourism Administration has initiated a new advertising campaign across Singapore, featuring artwork by artist Tiffany Lovage on buses, taxis, and MRT stations. The drive encourages previous visitors to explore central and southern Taiwan through three core themes: Ecology, LOHAS, and Food.
Why it matters
By targeting Singaporean residents who have already visited the island, the administration aims to foster deeper exploration of regions outside the typical tourist paths. The initiative seeks to build on the travel momentum established by over a million recent visitors.
The campaign focuses on three core themes: Ecology, LOHAS, and Food. Eligibility for prize drawings, which include a return air ticket, is limited to travelers who have visited Taiwan within the last three years.
The players
Taiwan Tourism Administration
This government body oversees the development and promotion of tourism policies and international marketing for Taiwan.
Tiffany Lovage
She is an artist recognized for her illustrative work which currently features on public transportation across Singapore.
The details
Artist Tiffany Lovage created original illustrations for the campaign that now appear on public transit throughout Singapore. Participants can also complete an online travel personality quiz to enter prize drawings intended to incentivize return trips to the island.
Timeline
September 22, 2026: The Taiwan Tourism Administration launched the advertising campaign.
2023-2025: Taiwan recorded 1.35 million visitors from Singapore.
Travel Outlook
This campaign follows the pattern of the Taiwan Tourism Administration's regional diversification initiative. It signals a shift toward promoting central and southern regions to move beyond the seasonal and geographic concentration seen in previous tourism cycles.
Singaporean residents who have visited Taiwan in the past three years should check their travel records to see if they are eligible for the prize drawings. Interested travelers can participate in the online personality quiz to engage with the promotional themes.
The takeaway
Repeat visitors to a destination often overlook diverse regional offerings in favor of familiar hotspots. Utilizing interactive digital tools and public transit advertising can effectively re-engage these travelers to discover new parts of a country.
Further reading
Learn more about travel trends in the region on our Asia page.
More information
Review the full Taiwan travel campaign rules and information to understand eligibility and prize details.
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Does an advertising campaign for a foreign destination make you more likely to plan a trip?
