Sipur Studios Acquired Rights to Mírame Así
The production company has secured international sales rights for the 24-episode musical drama series.
Updated on Sept. 22, 2026 in Latin
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Sipur Studios has finalized a deal for the international sales rights to Mírame Así, el camino de Noa. The musical series, which stars Noa Kirel and Agustín Bernasconi, is scheduled for a regional premiere.
Why it matters
The acquisition highlights the growing cross-border distribution of Latin American scripted content. By leveraging established musical talent, the production seeks to broaden the reach of regional storytelling to a global streaming audience.
The production consists of 24 episodes, each running 30 minutes in length. The series features nine original songs performed by the cast.
The players
Sipur Studios
This Tel Aviv-based production company manages international sales and distribution for film and television projects.
Noa Kirel
A prominent Israeli performer and actress who represented her country at the 2023 Eurovision Song Contest.
Agustín Bernasconi
He is an Argentine actor and musician who co-stars in the series alongside Noa Kirel.
Patricia Maldonado
She serves as the creator of the Mírame Así series, overseeing the narrative framework of the project.
Prime Video
This global streaming platform serves as the primary distributor for the series premiere in Latin America.
The details
Created by Patricia Maldonado and directed by Mauro Scandolari, the show follows a young foreigner who travels to Argentina and falls for a local musician. The protagonists form a band with friends, navigating musical ambitions alongside a complex love triangle.
Timeline
Noa Kirel represented Israel at the Eurovision Song Contest in 2023.
The series premieres on Prime Video in Latin America on October 9, 2026.
Industry Dynamics
This acquisition aligns with the broader push by major streaming services to integrate localized musical dramas into their libraries. The move reflects a larger industry strategy to leverage regional star power to capture market share within Latin America.
Viewers in Latin America can access the series starting October 9 via Prime Video. Those in Argentina will also be able to watch the series through broadcast network América TV.
The takeaway
The project demonstrates how blending musical performance with traditional scripted drama creates cross-market appeal. Future productions in this genre will likely continue to prioritize dual-language or international casting to maximize viewership potential.
What happens next
The series is scheduled to premiere on Prime Video across Latin America on October 9, 2026.
Further reading
Explore more industry developments on our Latin section page.
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