Planetcast Launched New Products Division
The media services provider has officially established a new products division following its acquisition of BroadStream.
Updated on Sept. 22, 2026 in Software
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Planetcast has launched a new products division to integrate software capabilities acquired from BroadStream. This strategic move aims to broaden the company's product offerings alongside its existing global services business.
Why it matters
The creation of this division allows Planetcast to leverage specialized software technologies to strengthen its position in the competitive media services market. It marks a shift toward combining global service delivery with proprietary product development.
The new division integrates BroadStream software, including the OASYS Integrated Playout platform. It also incorporates specialized workflows for time delay, captioning, subtitling, and accessibility.
The players
Planetcast
Planetcast is a global media services company that provides managed services and technology solutions to broadcasters and media organizations.
BroadStream
BroadStream is a software developer known for its playout automation, captioning, and accessibility tools.
David Bowes
David Bowes is the newly appointed leader of the Planetcast products division, responsible for overseeing product strategy and development.
The details
David Bowes has been appointed to lead the new division, where he will oversee product strategy, development, and go-to-market execution. The move aligns the company's hardware and software workflows to provide a more comprehensive media service suite.
Timeline
September 22, 2026: The official announcement of the new division was published.
The Tech Race
The integration of the OASYS Integrated Playout platform into a new division follows a pattern of consolidation where service providers bring proprietary software tools in-house to maintain better control over technical workflows. This move positions the company to compete more aggressively against integrated end-to-end media technology platforms.
Broadcasters and content creators utilizing these services can expect more unified technical support and integrated software workflows. These updates aim to streamline media operations by reducing the need for disparate systems for captioning and playout.
The takeaway
This acquisition signals a broader trend of service companies seeking to own the full stack of their technology offerings. Organizations should monitor how this vertical integration impacts the cost and performance of media delivery workflows.
Further reading
Learn more about the latest developments in the industry on our Software page.
Source note: This article includes information reported by TVBEurope.
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