Founders Launched OptimizeGEO for AI Search Tracking
Kirthiga Reddy and Saurabh Doshi started the firm in 2025 to help brands navigate generative search engine visibility.
Updated on Sept. 22, 2026 in Artificial Intelligence
Live Poll
Do you plan to change your marketing approach to improve your brand's AI search visibility?
Founded in 2025 by Kirthiga Reddy and Saurabh Doshi, OptimizeGEO provides tools for brands to manage their presence in generative AI results. The company helps businesses improve their visibility as generative engines, like those featuring ads below AI-generated responses, become primary consumer touchpoints.
Why it matters
Traditional media spend no longer guarantees inclusion in AI-generated answers, forcing brands to pivot their strategies. Companies must now prioritize machine-readable content and influencer-driven conversations to ensure their products appear in automated search results.
OptimizeGEO tracks brand visibility within generative engine optimization models. The firm analyzes how machine-readable website content and third-party influencer discussions influence inclusion in AI-generated responses.
The players
Kirthiga Reddy
She is a co-founder of OptimizeGEO who helped establish the firm in 2025.
Saurabh Doshi
He is a co-founder of OptimizeGEO who partnered to launch the company in 2025.
OptimizeGEO
This is a technology firm that tracks and improves brand visibility within generative AI search results.
Media & Marketing Alliance
This organization collaborated with OptimizeGEO to conduct a study regarding AI search visibility.
The details
Brands optimize for generative search by developing structured data on their own websites and fostering third-party discussions about their products. The firm conducted a study on AI visibility with the Media & Marketing Alliance to map how these systems prioritize information.
Timeline
OptimizeGEO was founded in 2025.
The firm tracked brand visibility during the IPL in 2026.
The Tech Race
This move represents the shift from traditional keyword-based SEO toward generative engine optimization, where AI systems synthesize answers. It highlights the competitive race among brands to maintain relevance in an era where automated platforms act as the primary gatekeepers for consumer information.
Consumers are increasingly seeing AI-generated summaries at the top of search results, which can change which products they discover first. Users should be aware that the brands highlighted in these answers are the result of specific optimization efforts rather than purely neutral information.
The takeaway
Brands must proactively structure their digital presence to be recognized by generative AI algorithms that prioritize machine-readable data. Businesses should focus on creating authoritative content that third-party platforms and influencers naturally cite to improve their odds of inclusion.
Further reading
For more information on the evolving landscape of AI search, visit the Artificial Intelligence section.
Source note: This article includes information reported by Afaqs!.
Live Poll
Do you plan to change your marketing approach to improve your brand's AI search visibility?
