Moose Knuckles Opened New Berlin and Chicago Stores
The luxury brand expanded its retail presence with new storefronts in Germany and the United States.
Updated on Sept. 22, 2026 in Openings & Closings
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Moose Knuckles has officially expanded its global footprint by opening new retail locations in Berlin and Chicago. The stores serve as central hubs for the brand's autumn/winter 2026/27 City Tundra campaign.
Why it matters
These openings signal a strategic growth phase for the company as it scales its physical retail presence under new leadership. The locations act as experiential points to drive engagement for the brand's latest seasonal collection.
The new retail locations occupy addresses at 200 Kurfürstendamm in Berlin and 744 North Michigan Avenue in Chicago. These sites follow the brand's establishment in Montreal in 2009.
The players
Moose Knuckles
This Montreal-founded luxury apparel company specializes in premium outerwear and sportswear.
Ellen Kinney
She currently serves as the Global CEO of Moose Knuckles, having taken the position in May 2025.
The details
The retail interiors feature a modern design aesthetic utilizing wood, travertine, terrazzo, stainless steel, and brass. These flagship-style spaces are designed to host consumer activations and showcase the City Tundra campaign, which launched worldwide on 10 September 2026.
Timeline
Moose Knuckles was founded in Montreal in 2009.
A pop-up appearance occurred in Düsseldorf in 2020.
Ellen Kinney assumed the role of Global CEO in May 2025.
The City Tundra campaign launched worldwide on 10 September 2026.
A special event is scheduled at the Berlin store on 29 October 2026.
Market Landscape
The brand's expansion follows the industry-wide pattern of investing in physical brick-and-mortar hubs to deepen consumer connections. This shift toward experiential retail flagship locations positions the company to compete more directly with established global luxury apparel firms.
Shoppers in Berlin and Chicago now have direct access to the brand's full seasonal collections and exclusive in-store events. These physical locations provide customers with the opportunity to experience the brand's materials and design concepts firsthand.
The takeaway
The move reflects a growing emphasis on high-end physical retail as a core component of modern brand marketing strategies. Customers can expect more localized events and community-focused activations as the company continues its international expansion.
What happens next
Moose Knuckles will host activations at ComplexCon in Los Angeles on October 3 and 4, 2026, followed by a store event in Chicago on October 17, 2026, and an event in Berlin on October 29, 2026.
Further reading
For more on industry retail trends, explore our coverage of Openings & Closings.
Source note: This article includes information reported by FashionNetwork.
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