LPP Online Sales Rose After New EU Import Duties
Growth for the Sinsay brand accelerated following the end of duty-free treatment for small foreign parcels.
Updated on Sept. 22, 2026 in Couponing
Live Poll
Do you support imposing new duties on small parcels ordered from foreign online retailers?
LPP reported a 16.4% year-on-year increase in online sales for the second quarter of 2026. This performance followed the European Union's move to implement a 3 euro flat duty on parcels worth less than 150 euros.
Why it matters
The EU duty on small parcels leveled the playing field between local retailers and low-cost Chinese platforms. Consumers also demonstrated a heightened willingness to invest in higher-quality items, benefiting premium collections.
Sinsay e-commerce growth climbed to between 20% and 30% starting in mid-August 2026. Reserved premium collections simultaneously achieved over 30% year-on-year growth at the start of the autumn-winter season.
The players
LPP
LPP is a Polish multinational clothing retailer that operates several brands including Sinsay and Reserved.
The details
LPP, headquartered in Gdansk, Poland, opened a replacement distribution center in July 2026 to succeed a facility lost to fire in Romania. The company expects the current e-commerce market stabilization to persist while projecting that Chinese retailers will not regain their previous market share levels.
Timeline
Q1 2026: LPP online sales remained nearly flat.
July 2026: The EU implemented the new parcel duty and LPP opened a replacement distribution center.
Mid-August 2026: Sinsay e-commerce growth rose to between 20% and 30%.
September 2026: Sinsay e-commerce growth experienced further acceleration.
Culture Shift
The introduction of the European Union's 2026 small parcel duty marks a significant pivot from years of duty-free e-commerce dominance by foreign players. This policy adjustment underscores a broader trend where regional markets are actively protecting local retail ecosystems from global low-cost competitors.
Shoppers purchasing from international platforms should expect higher final costs due to the mandatory 3 euro flat duty on small parcels. Consumers may find that local retailers have more competitive pricing and availability for items previously imported from abroad.
The takeaway
The implementation of import duties has created a measurable shift in consumer buying behavior toward local brands. Readers should monitor ongoing retail price adjustments as companies continue to adapt to these regulatory changes.
Further reading
Explore more industry trends and savings news in Couponing.
Live Poll
Do you support imposing new duties on small parcels ordered from foreign online retailers?
