Hololabs Studio Will Unveil Abyss MR Attraction
The new theme park experience combines physical sets with free-roam virtual reality.
Updated on Sept. 22, 2026 in Theme Parks
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Hololabs Studio will showcase its new Abyss MR attraction during the IAAPA Expo Europe in London. The exhibition is scheduled for the week of September 22, 2026.
Why it matters
The attraction is engineered to deliver higher revenue per square metre for operators through its hybrid use of physical sets and digital interaction. It aims to maximize the utility of limited theme park space.
The Abyss MR attraction utilizes a combination of physical submarine sets and free-roam virtual reality. Visitors are tasked with interacting with physical props and controls while navigating through virtual spaces.
The players
Hololabs Studio
This creative production firm is known for developing interactive experiences such as Mario Kart: Bowser's Challenge for Universal theme parks.
IAAPA Expo Europe
This is a major annual trade event serving the global attractions industry that gathers park operators, designers, and technology providers.
The details
Participants in the Abyss MR experience wear virtual reality headsets that facilitate interaction with a multi-layered environment. The setup incorporates physical elements like ladders alongside digital gameplay, allowing for collaborative multi-player sessions.
Timeline
The IAAPA Expo Europe in London occurs during the week of September 22, 2026.
Roadmap
The move follows the design philosophy established by Mario Kart: Bowser's Challenge by blending physical environments with immersive digital media. This development extends the studio's portfolio of high-engagement, hybrid reality experiences.
Travelers and park operators should note that this new technology may soon influence the interactivity of upcoming dark ride installations globally. Potential visitors can monitor upcoming industry announcements to see when this specific experience will be installed at a park near them.
The takeaway
Hybrid attractions that utilize physical props alongside virtual reality continue to be a focus for designers looking to optimize visitor engagement in limited spaces. Operators and fans can expect this trend to prioritize depth of interaction rather than just visual spectacle.
Further reading
Explore more trends in Theme Parks to understand how new technology is shaping visitor experiences.
Source note: This article includes information reported by Amusements & Attractions.
Live Poll
Do you prefer attractions that combine physical sets with virtual reality technology?
