Green Fuel Forward Expanded Sustainable Aviation Initiative
The alliance has grown to 48 organizations to boost collective demand for sustainable aviation fuel.
Updated on Sept. 22, 2026 in Business Travel
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Green Fuel Forward expanded its steering committee and membership to scale sustainable aviation fuel demand. The World Economic Forum also transitioned the initiative's secretariat function to the committee.
Why it matters
The initiative aims to address supply constraints and price premiums that hinder sustainable aviation fuel adoption. It helps corporate buyers navigate limited regional supply and procurement challenges.
The Green Fuel Forward initiative currently counts 48 member organizations within its collective. The project facilitates transactions through sustainable aviation fuel certificates to overcome market entry barriers.
The players
World Economic Forum
An international non-governmental organization that facilitates cooperation between public and private sectors.
Amazon
A global technology company that has joined the alliance to help scale sustainable aviation fuel demand.
Temasek Trust
A philanthropic organization providing funding to help offset the costs of sustainable aviation fuel adoption.
Singapore Sustainable Aviation Fuel Company
An entity focused on the regional aviation fuel market that joined the steering committee.
Bain & Company
A global management consulting firm that is now part of the Green Fuel Forward alliance.
The details
New steering committee members include the Center for Green Market Activation and the Singapore Sustainable Aviation Fuel Company. Additional corporate members like Amazon, Bain & Company, and Temasek Trust joined to help aggregate demand and offset procurement costs.
Timeline
Green Fuel Forward was launched in May 2025.
The partnership expansion was announced on September 23, 2026.
Travel Outlook
The initiative follows the precedent set by the Green Fuel Forward program to consolidate corporate power in the energy transition. This model reflects a shift toward collective procurement strategies to overcome the supply volatility inherent in global aviation markets.
Corporate travelers may see increased adoption of sustainable fuel options as these organizations finalize their procurement certificates. Businesses can expect more visibility into regional fuel supply as the initiative scales its operations across Asia and beyond.
The takeaway
Large-scale corporate alliances are increasingly necessary to bridge the price gap between conventional jet fuel and sustainable alternatives. Companies looking to reduce their scope 3 emissions may find collective procurement models provide a more viable pathway than individual purchasing.
What happens next
The initiative plans to explore structured procurement of sustainable aviation fuel certificates during its second year of operation.
Further reading
Learn more about corporate strategies in the Business Travel section.
More information
Review the full Green Fuel Forward initiative details on the organization's official page.
Live Poll
Would you support your company paying a premium for sustainable aviation fuel to reduce emissions?
