Matin Kim Will Expand Retail Presence Overseas
The fashion brand will launch physical retail locations in China and Vietnam this October.
Updated on Sept. 21, 2026 in Retail
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Matin Kim, operated by Hagohaus Inc., plans to enter the Chinese and Vietnamese markets in October 2026. The move serves as an international expansion effort to counter a sluggish domestic market in South Korea.
Why it matters
Expanding into new global territories allows the brand to diversify its customer base and stabilize growth. This strategic pivot helps the company mitigate the impact of reduced consumer activity in its home country.
The brand currently operates 28 overseas locations and aims to increase that total to 32 by year-end. Meanwhile, Hagohaus plans to double the presence of its Reforment brand from five to 10 stores next year.
The players
Matin Kim
This is a fashion brand that operates under the management of Hagohaus Inc.
Hagohaus Inc.
This is a South Korean retail corporation that manages a portfolio of fashion brands including Matin Kim, Taildern, and Reforment.
Taildern
This is a menswear brand launched by Hagohaus Inc. in the first half of 2026.
Reforment
This is a fashion label managed by Hagohaus Inc. that is currently undergoing a rapid retail expansion.
The details
Hagohaus Inc. is actively diversifying its brand portfolio, which includes the recently launched menswear brand Taildern and the labels Depound and Le17Septembre. Beyond the upcoming openings in China and Vietnam, the company has set a target to open additional stores in Chile and Senegal by the end of 2026.
Timeline
August 2026: Reforment opened its first two stores.
October 2026: Matin Kim will open its first stores in China and Vietnam.
Year-end 2026: The company targets store openings in Chile, Senegal, and new domestic locations.
2027: Reforment aims to reach a total of 10 operating stores.
Market Landscape
This move follows the broader trend of South Korean fashion retailers seeking international growth to offset stagnating sales at home. By diversifying into emerging global markets, Hagohaus Inc. is positioning its portfolio to reduce reliance on the domestic economy.
Shoppers in China, Vietnam, Chile, and Senegal can expect increased access to the brand's physical retail offerings by the end of the year. This expansion signifies a greater availability of the company's fashion labels for international consumers.
The takeaway
Companies facing domestic market saturation often prioritize international retail footprints to drive long-term revenue. Investors and consumers should watch how these firms adapt their brand strategies to accommodate diverse regional preferences.
Further reading
For more information on the current state of global brand growth, visit the Retail section.
Source note: This article includes information reported by Pulse.
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