Blue Entertainment Secured EuroLeague Broadcasting Rights
The broadcaster has acquired rights to air EuroLeague games in Switzerland for the 2026-27 season.
Updated on Sept. 21, 2026 in Basketball
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Blue Entertainment has secured domestic broadcasting rights for the 2026-27 EuroLeague season in Switzerland. Coverage will be provided across the free-to-air channel Blue Zoom and the pay-TV platform Blue Sport.
Why it matters
This deal expands the reach of European basketball in Switzerland by ensuring fans have access to regular season rounds and postseason play. The arrangement aligns with broader international broadcast agreements signed by EuroLeague Basketball in other markets.
Blue Zoom will broadcast one game per regular season round and all postseason games, including the Final Four, during the 38-round 2026-27 season. Six games are scheduled for the league's opening day.
The players
EuroLeague Basketball
This is the premier professional men's basketball club competition in Europe.
Blue Entertainment
This is a media company providing television services in Switzerland.
Real Madrid
This is the professional basketball club that won the inaugural EuroLeague Basketball SuperCup.
The details
Blue Zoom and Blue Sport will carry the season coverage, which follows the conclusion of the inaugural EuroLeague Basketball SuperCup held in Abu Dhabi. EuroLeague Basketball simultaneously confirmed regional distribution deals with BeIN Sports in France and Okko Sport in Russia.
Timeline
The inaugural EuroLeague Basketball SuperCup took place in September 2026.
The 2026-27 EuroLeague season begins on Thursday, September 24, 2026.
The broadcast agreement covers the full 2026-27 season.
Season Trajectory
The secured rights represent an expansion of the league's footprint ahead of the season opener on September 24. This move bolsters European basketball distribution following the successful pilot of the SuperCup format.
Fans in Switzerland will have access to one live game per regular season round on free-to-air television. Postseason access, including all Final Four matchups, is reserved for the pay-TV platform Blue Sport.
The takeaway
Securing these rights indicates a push to centralize fan access across diverse international markets. Viewers should check local listings to distinguish between free-to-air and subscription-based game availability.
Further reading
For more information on the current season, visit the Basketball section.
Source note: This article includes information reported by Sportcal.
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