Williams F1 and UNDONE Launched Initial D Collection
The collaborative merchandise line celebrates the anime franchise with 14 themed apparel and accessory items.
Updated on Sept. 20, 2026 in Car Culture
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Williams F1 and pop culture project Sector Zero have released a 14-item merchandise collection inspired by the anime series Initial D. The items pay tribute to the Toyota Sprinter Trueno AE86 driven by the series protagonist, Takumi Fujiwara.
Why it matters
The collection marks a celebration of the Initial D franchise, which debuted in 1995 and is currently observing its 30th anniversary. It represents the second anime partnership for the Williams pop culture project.
The line features a Project D Automatic Watch with a 43.5mm black DLC titanium case and a 500-piece jigsaw puzzle. Pricing ranges from $10 for an ignition keychain to $80 for hoodies, while the No Spill bottle holds 500 ml.
The players
Williams F1
A British Formula One motor racing team that has expanded into pop culture merchandise through its internal projects.
UNDONE
A watch and lifestyle brand that operates the Sector Zero project to develop niche pop culture collaborations.
Takumi Fujiwara
The central protagonist of the Initial D anime series who is famous for driving a Toyota Sprinter Trueno AE86.
The details
Developed by UNDONE through the Sector Zero project, the range includes clothing, accessories, and functional items like a $30 water bottle. The design aesthetic draws heavily from the racing culture depicted in the anime.
Timeline
The Initial D franchise made its debut in 1995.
The franchise is celebrating its 30th anniversary in 2025.
The collaboration was announced on September 20, 2026.
Roadmap
This collaboration reflects a broader industry shift where racing teams leverage nostalgic pop culture intellectual property to expand their lifestyle brand presence. It follows the pattern of using the Toyota Sprinter Trueno AE86 to court a younger, anime-adjacent demographic.
Interested fans can currently place reservations for the 14-piece collection through the Sector Zero website. The products provide a way for automotive enthusiasts to acquire branded gear that reflects the specific technical aesthetics of the Initial D series.
The takeaway
Niche collaborations like this highlight how automotive entities are increasingly diversifying their offerings to include pop culture collectibles. Fans looking to secure items should prioritize checking the Sector Zero platform for official reservation windows.
Further reading
For more information on the intersection of automotive design and enthusiast media, visit the Car Culture section.
Source note: This article includes information reported by CBR.
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Would you purchase merchandise from a collaboration between an anime series and a racing team?
