Ad Tech Firm pubX Launched in Australia
The company has appointed Andrew Gilbert as Country Manager to oversee operations in Australia and New Zealand.
Updated on Sept. 20, 2026 in Advertising
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pubX has officially launched its AI-driven advertising platform in Australia and New Zealand. Andrew Gilbert has been named as the regional Country Manager to lead the expansion.
Why it matters
The company aims to address industry concerns regarding the low percentage of advertising budgets that reach publishers. Its platform seeks to simplify complex transactions and increase the revenue retained by media outlets.
The pubX system directs 78 cents of every advertising dollar to publishers, significantly outperforming the 43-cent average seen in traditional open programmatic supply chains. The company built this platform using five years of AI infrastructure.
The players
pubX
This advertising technology company uses AI agents to streamline media trading and improve revenue distribution for publishers.
Andrew Gilbert
He is the newly appointed Country Manager for Australia and New Zealand who previously held leadership roles at Afterpay, Yahoo, and IAS.
The details
The platform utilizes independent artificial intelligence agents to execute media trading decisions for both buyers and sellers. This modular technology functions independently, allowing clients to avoid being locked into a single specific technology stack.
Timeline
September 20, 2026: pubX launched in Australia and announced the appointment of Andrew Gilbert.
Market Landscape
This launch challenges the industry standard of a 43-cent publisher share by offering a model that delivers 78 cents of every advertising dollar. By providing a modular alternative to traditional stacks, the company is positioning itself as a disruptor in the global advertising landscape.
Publishers and media groups may see an increase in the actual revenue retained from their digital advertising campaigns. Advertisers using the platform may experience a more efficient transaction process due to the removal of traditional, costly technology bottlenecks.
The takeaway
The move reflects a broader industry shift toward agentic AI that operates independently of monolithic tech stacks. Companies looking to optimize their margins should prioritize platforms that provide greater transparency and efficiency in the digital supply chain.
Further reading
Learn more about evolving digital media strategies in the Advertising section.
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Do you trust that new AI-driven automated tools will actually increase business efficiency for you?
