Maserati Has Partnered With Huawei and JAC
The automaker will produce two new electric vehicles using technology from the Chinese partners.
Updated on Sept. 20, 2026 in Electric Vehicles
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Maserati has finalized a cooperation deal with Huawei and JAC to develop an all-electric GT and a mid-to-large electric SUV. These new models will be manufactured in China by JAC before being exported to Italy for final assembly.
Why it matters
The partnership aims to rejuvenate Maserati's portfolio following a significant collapse in vehicle sales during the 2025 fiscal year. By integrating advanced technology from Huawei, the brand hopes to regain its competitive footing in key international markets.
Maserati saw its annual sales volume decline to 7,900 vehicles in the 2025 fiscal year, down from 11,300 vehicles in the 2024 fiscal year. The new joint project will utilize the Harmony Intelligent Mobility Alliance platform.
The players
Maserati
Maserati is a luxury vehicle manufacturer known for its high-performance sports cars and GT models.
Huawei
Huawei is a multinational technology corporation that provides telecommunications equipment and advanced computing software.
JAC
JAC is an automotive manufacturing company based in China that specializes in the production of vehicles and chassis.
The details
Under the agreement, Huawei will provide its autonomous driving systems, powertrain technology, and intelligent cockpit setup for the vehicles. Maserati will retain responsibility for the design and sales of the models, which will be branded as Maextro in China and Maserati for global customers.
Timeline
Rumors of the potential partnership first surfaced in May 2026.
Maserati sold 11,300 vehicles during the 2024 fiscal year.
Sales fell to 7,900 units in the 2025 fiscal year.
Roadmap
This move highlights a broader industry shift as traditional European luxury manufacturers increasingly rely on Chinese-developed platforms to accelerate their electric vehicle transitions. By adopting the Harmony Intelligent Mobility Alliance platform, Maserati is pivoting to leverage external tech expertise to recover from its recent sales decline.
Drivers looking for new electric options from the brand can expect these models to feature advanced autonomous driving capabilities and intelligent cockpits. Future buyers in target markets like France, Germany, and the Middle East will see these vehicles once they complete final assembly in Italy.
The takeaway
This collaboration represents a strategic attempt to modernize the Maserati lineup through cross-border technical integration. It underscores the growing importance of software-defined vehicle platforms in the global luxury car segment.
Further reading
Learn more about the evolving landscape of the sector in our Electric Vehicles section.
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