Marina Abramovic Has Launched Digital Avatar Project METHOD
The performance artist collaborated with Taex to create a series of 125 unique digital avatar performances.
Updated on Sept. 20, 2026 in Performance Art
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Artist Marina Abramovic and the London-based gallery Taex have announced METHOD, a new project featuring 125 digital avatar performances. These works are derived from the research and practices of the Marina Abramovic Institute.
Why it matters
The project represents a significant shift by translating the artist's long-form, physically demanding endurance performance techniques into a digital format. It serves as a modern evolution for the Marina Abramovic Institute as it experiments with virtual representation.
The collection includes 125 distinct avatar performances, a departure from the artist's historical work such as her 700-hour endurance performance held at the Museum of Modern Art in 2010.
The players
Marina Abramovic
She is a globally renowned performance artist known for endurance works that explore the relationship between performer and audience.
Taex
This London-based digital art gallery specializes in hosting and distributing contemporary virtual art projects.
Marina Abramovic Institute
Founded by the artist, this organization serves as a platform for time-based and immaterial art practice and research.
The details
The project transforms the artist's established research and methodology into avatar-based performances, including activities like walking backwards with a mirror. These digital iterations aim to preserve the essence of her endurance-based physical practice in a virtual medium.
Timeline
1974: Abramovic performed Rhythm 0 and Rhythm 5.
2010: The artist completed a 700-hour endurance piece at MoMA in New York.
2012: The Marina Abramovic Institute was founded.
2023: Abramovic held an exhibition at the Royal Academy.
Autumn 2026: The METHOD project is scheduled for official release.
Industry Dynamics
This project signals a major transition in the performance art industry by moving toward the digital avatar format as a viable medium for legacy artists. It reflects a growing trend of institutional galleries adopting virtual technology to preserve and scale historically ephemeral artistic works.
Fans and collectors will be able to engage with the artist's historical methodologies through digital interfaces starting in late 2026. The shift allows audiences to experience these performances remotely, independent of traditional gallery time constraints.
The takeaway
This project offers a unique way for audiences to study and interact with the physical methods of a world-renowned performance artist. By digitizing her work, the collaboration ensures that complex endurance techniques remain accessible beyond live, in-person exhibitions.
What happens next
The METHOD project is scheduled to be released to the public in autumn 2026.
Further reading
Learn more about the latest developments in Performance Art.
Source note: This article includes information reported by artnet News.
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