LEGO Will Launch Holiday Building Sets This October
The company unveiled its seasonal collection featuring several new kits arriving for builders ahead of the holidays.
Updated on Sept. 20, 2026 in Holiday Music
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The LEGO Group will release a new collection of holiday-themed building sets starting 1 October 2026. The lineup includes kits such as the Holiday House and Buddy the Elf, designed to support seasonal celebrations.
Why it matters
This seasonal rollout provides enthusiasts with themed construction projects, while simultaneously driving engagement through interactive community initiatives like #BuildToGive.
The LEGO Icons Holiday House features 1,354 pieces and carries a retail price of $119.99. Other sets in the collection include the Christmas Stocking with 342 pieces and the Santa's Holiday Countdown with 873 pieces.
The players
The LEGO Group
Founded in 1932 in Billund, Denmark, this company is a global manufacturer of plastic construction toys sold in 120 countries.
The details
Builders can utilize the Build Together feature in the LEGO Builder app to collaborate on sets, or participate in the #BuildToGive campaign by constructing a brick heart. The collection also features specific kits like the Up-Scaled Mrs. Claus Minifigure, which contains 904 pieces.
Timeline
1 August 2026: LEGO Christmas Stocking pre-order date
1 September 2026: Buddy the Elf and Holiday Countdown pre-order date
1 October 2026: Holiday product range release date
4 October 2026: Holiday House general availability release date
Industry Dynamics
This collection reflects the ongoing trend of segmenting the toy market into seasonal, collector-focused drops that cater to adult builders and families alike. By aligning product releases with holiday timelines, the company maintains high demand while reinforcing its position against rival brick-based construction brands.
Shoppers can access these sets through standard retail channels starting in early October, with specific pre-order windows available for earlier acquisition. The inclusion of digital tools like the LEGO Builder app allows families to collaborate on these builds throughout the holiday season.
The takeaway
The addition of varied piece counts allows builders of different skill levels to participate in seasonal building projects. Consumers should note the staggered pre-order dates to ensure they secure their preferred kits before the holiday rush.
Further reading
Discover more seasonal trends and festive traditions in our Holiday Music section.
More information
View full details and availability on the LEGO Holiday House product page.
Live Poll
Do you plan to purchase new holiday-themed items for your home this year?
