Elon Musk Reported Record Usage Levels for X
The platform reached 550 million monthly active users for X and Grok by March 2026 amid ongoing performance tracking.
Updated on Sept. 19, 2026 in Advertising
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Elon Musk has reported that X reached 550 million combined monthly active users for the platform and Grok as of March 2026. This metric was disclosed in a May 2026 SpaceX prospectus as the company continues to monitor visit counts and user activity.
Why it matters
Performance metrics are critical for shareholders to evaluate the company against its original acquisition valuation. The data also provides a benchmark for the platform as it competes with emerging rivals in the social media space.
A May 2026 SpaceX prospectus reported 550 million combined monthly active users for X and Grok, while third-party estimates place 2025 advertising revenue at $2.26 billion compared to $4.51 billion in 2021.
The players
Elon Musk
He is the owner of X and the CEO of SpaceX who has leveraged his own account to drive platform engagement.
SpaceX
This aerospace manufacturer and space transportation company has provided financial disclosures regarding the performance of X.
Semrush
This is a software-as-a-service platform that provides digital marketing analytics and traffic data for websites.
The details
Recent analytics show x.com recorded 4.06 billion visits in August 2026, though this figure represents a 4.48% decrease compared to July 2026 traffic. Of these visits, 21.56% originated from the United States, and the company has distributed over $1 billion in creator payouts as of May 2026.
Timeline
Twitter reported 237.8 million daily active users during Q2 2022.
The platform generated $4.51 billion in annual advertising revenue in 2021.
Combined X and Grok monthly users reached 550 million in March 2026.
Total creator payouts passed the $1 billion milestone in May 2026.
x.com recorded 4.06 billion total visits during August 2026.
Market Landscape
These disclosures follow the 2022 Twitter acquisition valuation and help clarify the current standing of the platform against Meta's Threads, which reached 500 million monthly active users in June 2026. The data highlights a competitive environment where user retention and monetization remain central to the platform's long-term business strategy.
Users may see continued shifts in the platform's advertising model and creator program features as the company seeks to align user growth with revenue targets. These changes directly influence the type of content promoted in feeds and the financial incentives available to platform creators.
The takeaway
The platform continues to leverage its massive user base and creator incentives to navigate a competitive social media landscape. Future performance hinges on stabilizing traffic growth and demonstrating consistent revenue conversion to satisfy investor expectations.
Further reading
For more information on the current state of digital marketing, visit the Advertising section.
Source note: This article includes information reported by News.
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