Like Nastya Signed Content Deal With Disney
The popular YouTube brand will develop new animated and live-action projects for Disney platforms.
Updated on Sept. 18, 2026 in Children’s Music
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YouTube personality Like Nastya has entered into a content development partnership with Disney. The deal includes the production of an original animated preschool series and live-action programming for families.
Why it matters
This partnership expands Disney’s reach by integrating massive digital-first creators into its ecosystem. It allows the studio to tap into a global audience already established through Like Nastya’s multilingual YouTube presence.
Like Nastya operates 25 YouTube channels produced in 22 languages. The brand currently commands a massive total reach of 450 million subscribers worldwide.
The players
Like Nastya
A prominent digital media brand featuring a young creator that has built a massive global audience through multilingual YouTube channels.
Disney
A multinational mass media and entertainment conglomerate that manages major television networks and streaming platforms.
The details
Disney will also curate a library of existing Like Nastya content to air on Disney Jr and stream on Disney+. This follows a recent trend of Disney collaborating with prominent digital creators, such as Gracie’s Corner and Lenny Pearce.
Timeline
The Like Nastya brand was founded in 2016.
Disney announced a TikTok content-sharing partnership in August 2026.
The official partnership news was published on September 18, 2026.
Industry Dynamics
This move reflects a broader shift as traditional studios increasingly formalize partnerships with independent digital powerhouses to secure younger viewers. By integrating Like Nastya into its portfolio, Disney is effectively bridging the gap between legacy broadcasting and the massive reach of algorithmic-driven content.
Fans of the brand can look forward to seeing original Like Nastya content integrated into Disney Jr and the Disney+ streaming service. This makes the creator’s programs more accessible to families already utilizing the Disney subscription ecosystem.
The takeaway
The deal highlights the growing influence of digital creators as key components of modern studio programming strategies. Viewers should expect more collaborations that blend traditional television production values with the viral appeal of established YouTube stars.
Further reading
Learn more about the latest industry trends in Children’s Music.
Live Poll
Do you generally trust that partnerships between social media influencers and traditional studios produce better content?
