iQOO Has Deepened Its Partnership With Samsung Display
The smartphone brand and Samsung Display are co-developing future screen technologies and device form factors.
Updated on Sept. 18, 2026 in Consumer Electronics
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Smartphone maker iQOO, a performance-focused brand of Vivo, has expanded its collaboration with Samsung Display to innovate on display technologies. The two companies are working on a multi-year roadmap focused on creating new device form factors.
Why it matters
Chinese handset manufacturers are increasingly seeking product differentiation to stand out as mobile hardware becomes more homogenized across the global market.
The iQOO 16 model utilizes M16 emitting material and features a 2K 165Hz panel. Market projections estimate that global smartphone panel shipments will reach 2.25 billion units in 2026.
The players
iQOO
A performance-focused smartphone brand that functions as a subsidiary of Vivo.
Samsung Display
A major South Korean manufacturer specializing in advanced display technologies for global electronics brands.
The details
The partnership focuses on jointly defining technical problems and crafting new solutions through a two-to-three-year mid- and long-term technology roadmap. This collaboration aims to provide iQOO with specialized components to differentiate its performance-oriented devices.
Timeline
iQOO launched as a brand in 2019.
Global smartphone panel shipments are estimated to reach 2.25 billion units in 2026.
Key display developments from the partnership are expected to launch over the next 3 to 5 years.
The Tech Race
This collaboration follows the documented trend of the homogenization of handset hardware across the industry. By securing custom display solutions, iQOO is positioning itself to escape the cycle of undifferentiated specifications that dominates the current mid-to-high-end phone market.
Users can expect future iQOO devices to feature specialized display improvements derived from this joint research and development. These technological advancements will likely manifest in higher visual quality and unique hardware form factors in upcoming product cycles.
The takeaway
The deepening of this partnership suggests that proprietary screen technology will become a primary battleground for performance-focused mobile brands. Consumers should anticipate that future smartphone differentiation will rely heavily on these custom-engineered visual components.
Further reading
For more on the latest hardware innovations, visit the Consumer Electronics section.
Source note: This article includes information reported by China Daily.
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